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Indulge in richness beyond compare with our most luxuriously rich color and intensely rich hydration. Colour Riche Lipstick by L'Oreal Paris is richer, creamier and more moisturizing than ever before. In addition to nourishing ingredients like Omega 3 and Vitamin E, the Color Riche Lip Color formula is enriched with Argan Oil to condition and soften lips. Your lips are kept soft, smooth, and ultra-hydrated all day.