It all started in 1963 in the town of Ponzano Veneto, near Treviso, when Giuliana Benetton decided to weave a very colorful wool blouse that her friends and neighbors loved. Her older brother, Luciano, who had worked in a clothing store to support his family, started selling the colorful clothes that his sister made in her spare time. It was only in 2010 that the I Colori collection was launched and with it 4 new fragrances with bottles in colors that celebrate cultural diversity around the world: Rosso and Giallo for women.
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It all started in 1963 in the town of Ponzano Veneto, near Treviso, when Giuliana Benetton decided to weave a very colorful wool blouse that her friends and neighbors loved. Her older brother, Luciano, who had worked in a clothing store to support his family, started selling the colorful clothes that his sister made in her spare time. It was only in 2010 that the I Colori collection was launched and with it 4 new fragrances with bottles in colors that celebrate cultural diversity around the world: Rosso and Giallo for women.