Ardell were naturally inspired by the goings on in the early 1900’s, in 1971 Arnold Miller founded the Ardell brand alongside his wife Sydell and through combining their first names Ardell was born. Their mission was simple: Give women a way to make their eyes beautiful and unforgettable. Their success started by the introduction of their first line of individual lashes, Duralashes which is still a very popular product in the Ardell range today.
Ardell now stock an impressive number of collections and styles. They still adhere to their original mission and now claim to sell the products a woman would need to enhance and accentuate their eyes to make them as alluring as possible. What we love most about Ardell is that they do have a different style of lash to suit everyone’s tastes and personality. Whether you prefer understated and natural, bold and flashy or Disney magic, there will be something in their collection with your name on it. Ardell have a fantastic collection of products that have been loved by you for a long time now so we hope you enjoyed the little trip back in time to see where the magic began.