Wet n Wild

Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. A long-wearing blush that blends seamlessly and applies evenly...

Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. A long-wearing blush that blends seamlessly and applies evenly...

Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. A long-wearing blush that blends seamlessly and applies evenly...

Our improved eyeshadow formula ups the ante on pigmentation with a mix of shimmery go-tos and matte transition shades to blend into the creases of your eyelids. Each shade glides on effortlessly and blends like a dream. We've taken out the guesswork by noting...

Make those striking eyes of yours pop with our improved Color Icon eyeshadow formula. We’ve combined super-saturated pigmentation and pearl ascents into our go-to singles. The satiny texture feels as good as it looks–sans fading or creasing–with better blend-ability and major staying power.

A luscious high-shine lipstick infused with lip-loving ingredients including Butter, Mango Butter, and Sunflower and Watermelon Seed Oils will nourish your lips and deliver moisture. The formula is long-wearing and has a creamy texture for easy application. Silky, buildable color effortlessly glides on for...

A luscious high-shine lipstick infused with lip-loving ingredients including Butter, Mango Butter, and Sunflower and Watermelon Seed Oils will nourish your lips and deliver moisture. The formula is long-wearing and has a creamy texture for easy application. Silky, buildable color effortlessly glides on for...

The first transfer-proof, kiss-proof lip gloss on the market that delivers up to 8 hours of wear time. The innovative formula combines the comfort and shine of a gloss with the lasting power of a stain. A blend of polymers in this stain delivers...

Beauty and benefits! This nourishing waterproof mascara beautifully conditions lashes and helps make them naturally fuller and thicker. Enriched with soy and wheat proteins, this high-performance formula keeps lashes healthy while also plumping them for a full look. Infused with acai oil and D-Panthenol...

“Forever” is too much of a long-term commitment, but an eyeliner that lasts 12 hours? That’s something we can get behind! This amazing liner delivers hours and hours of smudge proof wear. The easy-glide formula provides rich, creamy color that lasts. Comes with a...

The newest innovation to the cult-favorite Photo Focus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to...

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

Lights, camera, action! This exclusive formula extends makeup wear by preventing cracking, smudging, fading, or creasing. Works with any makeup and all skin types, plus it has aloe to hydrate your skin. One step, perfect!

We’ve never quite understood why others make you spend over 20X as much on something that we give you for next to nothing. Our lipstick formula contains all the same things as the other guys: rich color, vitamins A & E, aloe vera, and...

We’ve never quite understood why others make you spend over 20X as much on something that we give you for next to nothing. Our lipstick formula contains all the same things as the other guys: rich color, vitamins A & E, aloe vera, and...

We’ve never quite understood why others make you spend over 20X as much on something that we give you for next to nothing. Our lipstick formula contains all the same things as the other guys: rich color, vitamins A & E, aloe vera, and...

This large, flat fan brush is used for a light dusting application of powders or as a cleanup tool to remove excess powder fallout. With exclusively designed bristles and an ergonomic grip, this brush is an all-new member of your perfect brush crew.

Product Description:Don't brush over this! This Limited Edition Peach-Crystal Filled Brushes are striking to the eye and soft to the touch! Create your holiday glam with these gorgeous brushes to match your look!

Your search for the perfect blush brush is over. Designed perfectly for the apples of your cheeks, this brush is designed to make you blush. Innovative bristles and an ergonomic handle push this staple over the top. Your search for the perfect blush brush...

Our Cloud Pout Marshmallow Lip Mousse is angelic color and comfort for your lips! This light-as-a-cloud, soft-matte, buildable and blendable formula contains Argan Oil, Avocado Oil, and Vitamin E to help nourish and moisturize, as well as bouncy Marshmallow Powder and sweet marshmallow scent!...

Our Cloud Pout Marshmallow Lip Mousse is angelic color and comfort for your lips! This light-as-a-cloud, soft-matte, buildable and blendable formula contains Argan Oil, Avocado Oil, and Vitamin E to help nourish and moisturize, as well as bouncy Marshmallow Powder and sweet marshmallow scent!...

Our Cloud Pout Marshmallow Lip Mousse is angelic color and comfort for your lips! This light-as-a-cloud, soft-matte, buildable and blendable formula contains Argan Oil, Avocado Oil, and Vitamin E to help nourish and moisturize, as well as bouncy Marshmallow Powder and sweet marshmallow scent!...

Our Cloud Pout Marshmallow Lip Mousse is angelic color and comfort for your lips! This light-as-a-cloud, soft-matte, buildable and blendable formula contains Argan Oil, Avocado Oil, and Vitamin E to help nourish and moisturize, as well as bouncy Marshmallow Powder and sweet marshmallow scent!...

Our Cloud Pout Marshmallow Lip Mousse is angelic color and comfort for your lips! This light-as-a-cloud, soft-matte, buildable and blendable formula contains Argan Oil, Avocado Oil, and Vitamin E to help nourish and moisturize, as well as bouncy Marshmallow Powder and sweet marshmallow scent!...

Our Cloud Pout Marshmallow Lip Mousse is angelic color and comfort for your lips! This light-as-a-cloud, soft-matte, buildable and blendable formula contains Argan Oil, Avocado Oil, and Vitamin E to help nourish and moisturize, as well as bouncy Marshmallow Powder and sweet marshmallow scent!...

Bold, neutral, stand out or blend in- it is your choice! Our Color Icon Eyeshadow 10-Pan Palette offers four fabulous eyeshadow pans featuring 10 coveted shades in each. Let your inner makeup artist free and design sultry, glimmering or subtle looks that last all...

Bold, neutral, stand out or blend in- it is your choice! Our Color Icon™Eyeshadow 10-Pan Palette offers four fabulous eyeshadow pans featuring 10 coveted shades in each. Let your inner makeup artist free and design sultry, glimmering or subtle looks that last all day...

Bold, neutral, stand out or blend in- it is your choice! Our Color Icon Eyeshadow 10-Pan Palette offers four fabulous eyeshadow pans featuring 10 coveted shades in each. Let your inner makeup artist free and design sultry, glimmering or subtle looks that last all...

Bold, neutral, stand out or blend in- it is your choice! Our Color Icon Eyeshadow 10-Pan Palette offers four fabulous eyeshadow pans featuring 10 coveted shades in each. Let your inner makeup artist free and design sultry, glimmering or subtle looks that last all...

Powerfully pigmented, buttery-soft, glides on like a dream. That’s what we dreamed up with our reformulated Color Icon eyeshadows. Our reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional...

A stroke of Color Icon Blush will have you glowing as if lit from the inside out!. Allow your skin to speak for itself with a fine flush of this silky smooth pressed powder blush that adds a whisper of color to your cheeks....

A stroke of Color Icon Blush will have you glowing as if lit from the inside out! Allow your skin to speak for itself with a fine flush of this silky smooth pressed powder blush that adds a whisper of color to your cheeks....

Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. A long-wearing blush that blends seamlessly and applies evenly...

Indulge yourself with Color Icon Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line with our...

A gel-infused, long-wearing formula leaves skin looking luminous with a naturally sun-kissed glow. Features a bouncy-touch texture that is a hybrid of cream and powder for a weightless, smooth application

Product Description: Indulge yourself with Color Icon Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line...

Get a sun-kissed glow with the Color Icon Bronzer from wet n wild. The soft, gel-infused bronzer gives the skin a natural glow that lasts all day long.Encased in a handy compact, the innovative formula glides on like a cream and sets like a...

Let’s have a little brow pow-wow, shall we? Any makeup artist will tell you that your brows frame and define your entire face, so you best not neglect ‘em! Give them the special attention they deserve with this versatile dual-ended eyebrow pencil! First, brush...

Let’s have a little brow pow wow, shall we? Any makeup artist will tell you that your brows frame and define your entire face, so you best not neglect ‘em! Give them the special attention they deserve with this versatile dual-ended eyebrow pencil! First,...

Product Description:Powerfully pigmented, buttery-soft, glides on like a dream. This reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional shades for impeccable blending.

Powerfully pigmented, buttery-soft, glides on like a dream. That’s what we dreamed up with our reformulated Color Icon eyeshadows. Our reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional...

Product Description:Powerfully pigmented, buttery-soft, glides on like a dream. This reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional shades for impeccable blending.

Product Description:Powerfully pigmented, buttery-soft, glides on like a dream. This reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional shades for impeccable blending.

Product Description:Powerfully pigmented, buttery-soft, glides on like a dream. This reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional shades for impeccable blending.

Bold, neutral, stand out, or blend in it is your choice! Color Icon™Eyeshadow 10-Pan Palette offers four fabulous eyeshadow pans featuring 10 coveted shades in each. Let your inner makeup artist be free and design sultry, glimmering, or subtle looks that last all day...

Product Description:Powerfully pigmented, buttery-soft, glides on like a dream. This reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional shades for impeccable blending.

Product Description: Powerfully pigmented, buttery-soft, glides on like a dream. That’s what we dreamed up with this reformulated Color Icon eyeshadows. This reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new...

Product Description:Powerfully pigmented, buttery-soft, glides on like a dream. This reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional shades for impeccable blending.

Product Description:Powerfully pigmented, buttery-soft, glides on like a dream. This reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional shades for impeccable blending.

Powerfully pigmented, buttery-soft, glides on like a dream. That’s what we dreamed up with our reformulated Color Icon eye shadows. Our reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte...