Founder Rea Ann Silva’s experience spans a 20-year
journey as one of the most sought-after Hollywood makeup artists in the
industry. As the creative force behind beautyblender, she
single-handedly changed the beauty game. The one-of-a-kind edgeless
makeup sponge ensured her clients looked impeccable on camera in
high-definition. The category-creator quickly won countless beauty
awards and is now beloved by both makeup aficionados and newbies as the
go-to tool for achieving a perfectly blended complexion. Today,
beautyblender continues to drive innovation with products that require
minimal effort yet offer maximum results.
Get the base right. No one should say "oh, your
foundation looks good." Instead, people should be saying, "Wow, your
skin looks incredible."